Texas has 16,144 active members across 6 clubs and is losing about 15 a month net over the last 12 months (8,412 joins against 8,593 cancellations); 42% of active members have not visited in 90 days, about $149,069 a month in dues at risk. Stafford is the strongest club on net growth (+1,549) and Mesquite the weakest (-1,361). More Active members
Growth columns follow the range above the chart. Ret. = lifetime retention, active ÷ everyone on file since 2021. No visit = active members with no check-in in the last 90 days; the window differs by club (Texas from Jan–Feb 2026, NY/FL from late 2025, Tamarac from 2021). The full table with 80% radius and dues at risk is under Download.
Joins and cancellations by month
last 24 months
Usage tiers by club
share of active members
Regular = 12+ visits in 90 days · Occasional = 1–11 · Lapsed = visited earlier, none in 90 days · Never visited in the window.
Largest persona groups
share of active members
Membership mix by club
share of active members
Project Lift member intelligence