North Dallas, TX

Members·Chapter 1 of 7·Data through Aug 2026

North Dallas is losing about 2 members a month net over the last 12 months (1,001 joins against 1,019 cancellations), and 52% of active members have not visited in 90 days.

Every member, as 3D columns by neighborhood or as individual addresses.

Takeaways

2,674 active, 3,097 cancelled, 46% lifetime retention
Half of active members within 1.48 mi, 80% within 3.98 mi
85% of cancellations come from inside the 80% ring

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North Dallas has 2,674 active members and 3,097 cancelled agreements on file since January 2021, a lifetime retention of 46%. Half of active members live within 1.48 miles; 80% within 3.98 miles.

Each column is a half-mile neighborhood; height is the number of members living there. Switch to Flat in the bar above the map to see every address as a point. Color by recolors columns or points by membership type, persona or cancel reason; set the time basis and press play to watch the base build.

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Cancelled members inside the active 80% ring85%

Median distance, active member1.48 mi

Median distance, relocated cancels1.53 mi

Churn here is about the member, not the commute. Right-drag (or two fingers) to orbit in 3D.

1,398 active members (52%) have not checked in for 90 days, about $25,468 a month in dues at risk, while 687 regulars carry the club.

Who actually uses the club, from check-ins, and who is quietly drifting away.

Takeaways

687 regulars, 1,152 active members with no visit in the window
Ghost roster dues at risk about $25,468 a month
Usage falls with drive time: 0-5 min 0.32, 10-15 min 0.00, 15-20 min 0.00

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Check-ins from ABC DataTrak, Jan 6, 2026 to Aug 31, 2026 · 68,785 visits. Every active member is placed in one usage tier from their last 90 days:

Regular: 12 or more check-ins in the last 90 days, about twice a week or more
Occasional: 1 to 11 check-ins in the last 90 days
Lapsed: checked in earlier in the window, but not in the last 90 days
Never visited: active agreement, no check-in at all in the window
Too new: joined in the last 14 days, so 90 days of behavior does not exist yet

Tiers are a Color by option and a filter on every map.

Active members by usage tier

Regular687 · 26%

Occasional577 · 22%

Lapsed246 · 9%

Never visited1,152 · 43%

Too new12 · 0%

Ghost roster: 1,398 active members (52%) with no visit in 90 days, paying about $25,468 a month. 119 more were regular and have stopped in the last 30 days ($2,932 a month).

Median visits per week

Regular2.10

Occasional0.47

Lapsed0.12

Never visited0.00

— by drive time —

0-5 min0.32

5-10 min0.30

10-15 min0.00

15-20 min0.00

20+ min0.00

Visits per week over each member's time inside the check-in window; members with under two weeks are excluded.

Activation · joiners by month

Joined	Joiners	≤ 30 d	Ever	Active
2026-01	79	77%	96%	63%
2026-02	77	95%	95%	61%
2026-03	102	96%	98%	55%
2026-04	90	93%	93%	70%
2026-05	90	74%	82%	60%
2026-06	120	70%	71%	84%
2026-07	99	77%	77%	93%
2026-08	83	68%	68%	95%

Share of each month's joiners who visited within 30 days, ever visited in the window, and are still active. A joiner who never checks in is the earliest churn signal there is.

When the club is used · visits by day and hour

A check-in is entry only; a ten-minute visit and a ninety-minute session look the same. Members who use more than one club appear at each. Joiners after the roster date cannot be matched.

80% of members live within 3.98 miles but 80% of active users within 2.16; the outer 1.82 miles is mostly people who pay and do not come.

The footprint that holds 80%, 50% or 25% of members, for active, cancelled or all.

Takeaways

96 half-mile cells hold 80%; 17 hold the core 50%
Core mix: ULT 40%, FLEX 37%, CORE 2%
80% radius moved from 3.56 mi (Jan 2023) to 3.37 mi (Aug 2026)

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Competitors

5 open · 4 inside the trade area

live nearerretentionleft for a gymhover a term for its definition

Planet Fitness (Campbell Rd)1.72 mi N · 7.3 min drive · Trade area

1,094 live nearer51% retention +4 pts18 left for a gym

7622 Campbell Rd, Dallas 75248

553 of the 1,094 members who live nearer to Planet Fitness (Campbell Rd) than to the club are still active (51%), +4 points against the club average; 18 of their cancellations named a competitor or another membership.