Pasadena, TX

Members·Chapter 1 of 7·Data through Aug 2026

Pasadena is adding about 12 members a month net over the last 12 months (1,736 joins against 1,587 cancellations), and 30% of active members have not visited in 90 days.

Every member, as 3D columns by neighborhood or as individual addresses.

Takeaways

2,254 active, 3,330 cancelled, 40% lifetime retention
Half of active members within 2.26 mi, 80% within 3.6 mi
79% of cancellations come from inside the 80% ring

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Pasadena has 2,254 active members and 3,330 cancelled agreements on file since January 2021, a lifetime retention of 40%. Half of active members live within 2.26 miles; 80% within 3.6 miles.

Each column is a half-mile neighborhood; height is the number of members living there. Switch to Flat in the bar above the map to see every address as a point. Color by recolors columns or points by membership type, persona or cancel reason; set the time basis and press play to watch the base build.

Read the map

Cancelled members inside the active 80% ring79%

Median distance, active member2.26 mi

Median distance, relocated cancels2.36 mi

Churn here is about the member, not the commute. Right-drag (or two fingers) to orbit in 3D.

666 active members (30%) have not checked in for 90 days, about $16,128 a month in dues at risk, while 747 regulars carry the club.

Who actually uses the club, from check-ins, and who is quietly drifting away.

Takeaways

747 regulars, 411 active members with no visit in the window
Ghost roster dues at risk about $16,128 a month
Usage falls with drive time: 0-5 min 0.53, 10-15 min 0.76, 15-20 min 0.69

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Filter to lapsed or never-visited members and see where they live
Export the lapsing list for the GM

Check-ins from ABC DataTrak, Feb 1, 2026 to Aug 31, 2026 · 65,342 visits. Every active member is placed in one usage tier from their last 90 days:

Regular: 12 or more check-ins in the last 90 days, about twice a week or more
Occasional: 1 to 11 check-ins in the last 90 days
Lapsed: checked in earlier in the window, but not in the last 90 days
Never visited: active agreement, no check-in at all in the window
Too new: joined in the last 14 days, so 90 days of behavior does not exist yet

Tiers are a Color by option and a filter on every map.

Active members by usage tier

Regular747 · 33%

Occasional827 · 37%

Lapsed255 · 11%

Never visited411 · 18%

Too new14 · 1%

Ghost roster: 666 active members (30%) with no visit in 90 days, paying about $16,128 a month. 163 more were regular and have stopped in the last 30 days ($4,674 a month).

Median visits per week

Regular2.36

Occasional0.56

Lapsed0.17

Never visited0.00

— by drive time —

0-5 min0.53

5-10 min0.72

10-15 min0.76

15-20 min0.69

20+ min0.38

Visits per week over each member's time inside the check-in window; members with under two weeks are excluded.

Activation · joiners by month

Joined	Joiners	≤ 30 d	Ever	Active
2026-02	149	94%	98%	63%
2026-03	130	92%	94%	67%
2026-04	130	92%	95%	73%
2026-05	162	90%	93%	82%
2026-06	196	94%	97%	85%
2026-07	199	87%	87%	92%
2026-08	157	85%	85%	99%

Share of each month's joiners who visited within 30 days, ever visited in the window, and are still active. A joiner who never checks in is the earliest churn signal there is.

When the club is used · visits by day and hour

A check-in is entry only; a ten-minute visit and a ninety-minute session look the same. Members who use more than one club appear at each. Joiners after the roster date cannot be matched.

80% of members live within 3.61 miles but 80% of active users within 3.55; the outer 0.06 miles is mostly people who pay and do not come.

The footprint that holds 80%, 50% or 25% of members, for active, cancelled or all.

Takeaways

95 half-mile cells hold 80%; 32 hold the core 50%
Core mix: ULT 65%, FLEX 23%, CORE 1%
80% radius moved from 3.92 mi (May 2024) to 3.6 mi (Aug 2026)

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Add 1–5 mile radius rings
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Competitors

3 open · 3 inside the trade area

live nearerretentionleft for a gymhover a term for its definition

Fitness Connection0.2 mi E · 2.9 min drive · Core

1,691 live nearer42% retention +1 pts42 left for a gym

3900 Spencer Hwy, Pasadena 77504

703 of the 1,691 members who live nearer to Fitness Connection than to the club are still active (42%), +1 points against the club average; 42 of their cancellations named a competitor or another membership.

Click to fly to this competitor on the map

Planet Fitness (Fairmont Pkwy)1.53 mi SE · 7.6 min drive · Core

889 live nearer42% retention +1 pts25 left for a gym

4802 Fairmont Pkwy Ste 200, Pasadena 77505

372 of the 889 members who live nearer to Planet Fitness (Fairmont Pkwy) than to the club are still active (42%), +1 points against the club average; 25 of their cancellations named a competitor or another membership.

Click to fly to this competitor on the map

LA Fitness3.26 mi E · 11.2 min drive · Trade area

580 live nearer44% retention +3 pts13 left for a gym

6793 Spencer Hwy, Pasadena 77505

253 of the 580 members who live nearer to LA Fitness than to the club are still active (44%), +3 points against the club average; 13 of their cancellations named a competitor or another membership.

Click to fly to this competitor on the map

How competitors are counted

Live nearer: Members whose home is closer to this competitor than to the club, straight line, whatever the distance
Retention: Lifetime retention of those members, active divided by everyone on file, and the gap to the club average
Left for a gym: Of those members who cancelled, the ones who gave Joined competitor or Membership elsewhere as the reason — a stated reason, not a confirmed destination
Rings: Core is the area holding 50% of active members; Trade area holds 80%; Beyond is outside it.
Drive time: Typical driving time from the club, Mapbox directions.
Closed competitors: Stay on the list for twelve months after closing, because they still explain that year's cancellations, then drop to a single line.
Source: Competitor list from the club intelligence report. Format, pricing and opening dates are added as they are verified.

A trade area is the smoothed footprint that holds a given share of members: the 80% area, the 50% area and the tight 25% core. Two bases matter: Members, every active agreement, the widest area the club has proven it can sell into; and Active users, members who checked in during the last 90 days, the area the club is actually serving. Cancelled and Everyone are there for churn work. Radius rings give a plain-distance reference.

Radius that holds each share · miles from the club

Basis	25%	50%	80%	90%	Drive 50 / 80
Members2,254	1.41	2.26	3.61	6.31	10.0 / 14.0
Active users1,574	1.46	2.24	3.55	5.7	10.0 / 14.0

The rings on the map are 25 / 50 / 80; the 90% figure marks the long tail, where the last one in ten live. Weighting by dues moves the 80% line in only 0.2 mi, so revenue and headcount share the same footprint.

Press play to watch the active-member footprint reshape month by month since January 2023. Compare overlays two periods of joins, cancellations or the active roster, months, quarters or years, each in its own color.

Sources: ABC CRS DataTrak member, cancellation and check-in exports (through Aug 2026), Geocodio rooftop geocoding and USPS carrier routes, Placer.ai / Spatial.ai PersonaLive segmentation and household counts, Mapbox drive times (driving with typical traffic, weekday 6 pm), competitor list validated in the August 2026 club intelligence reports. Insurance-program memberships (Silver Sneakers, Renew Active, Active&Fit and similar) are valued at $10 a month where ABC records no dues. Member points show address, not name. Carrier-route areas are derived from member addresses and approximate USPS routes. Built by LOKLEN with kepler.gl.

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