Florida has 10,308 active members across 4 clubs and is losing about 17 a month net over the last 12 months (5,210 joins against 5,419 cancellations); 38% of active members have not visited in 90 days, about $66,020 a month in dues at risk. Lauderhill is the strongest club on net growth (+119) and Tamarac the weakest (-397). More Active members
Growth columns follow the range above the chart. Ret. = lifetime retention, active ÷ everyone on file since 2021. No visit = active members with no check-in in the last 90 days; the window differs by club (Texas from Jan–Feb 2026, NY/FL from late 2025, Tamarac from 2021). The full table with 80% radius and dues at risk is under Download.
Joins and cancellations by month
last 24 months
Usage tiers by club
share of active members
Regular = 12+ visits in 90 days · Occasional = 1–11 · Lapsed = visited earlier, none in 90 days · Never visited in the window.
Largest persona groups
share of active members
Membership mix by club
share of active members
Project Lift member intelligence